The Founder of STRUT Hair Solutions has a personal connection with hair loss.
STRUT was conceived to address my personal connection with hair loss. My mother, Kim, suffered from fine, thinning hair and struggled for ways to make her hair thicker and increase her confidence in her appearance. She continually left local wig shops feeling great only to later receive negative feedback from friends and family about her new look.
This lit a fire inside of me to also help others struggling with thinning hair, leading to my first location opening as a Fresno mall kiosk in 2002.
By 2004, STRUT expanded to a strip mall retail location, successfully becoming the anchor of that mall by 2008. In 2011, STRUT expanded yet again with another studio in Solana Beach, CA, with each location offering a large selection of the finest wigs, hair extensions and the latest in laser hair technology and other hair loss solutions for the discerning client.
What We Do
We exist to make a positive and lasting impact on the clients we serve.
We provide an extensive line of hair products and solutions including wigs, hair extensions, and topical hair growth products for needs ranging from medical patients (chemotherapy, alopecia, etc.) to fashion clients seeking aesthetic enhancements. Additionally, we include custom cutting and coloring, truly offering a unique tailored experience to each client. Come see a Strut Specialist today!
Our Core Values
- Passion for helping clients. We strive to help our clients feel better about themselves. Our first goal is to find customized solutions for our clients’ needs.
- Commitment to excellence. Our goal is make our clients look and be their best. We achieve this by going the extra mile in regards to our customer service.
- Always learning and growing. Education keeps the STRUT team on the cutting edge of thinning hair solutions.
Celebrity Stylist. Author. Industry Educator.
Helena is a licensed cosmetologist with over 14 years of experience in the hair loss industry. She is a certified wig/hair replacement specialist through Rene of Paris, Jon Renau, and Hair Visions, certified in Babe, Hair Dreams, Dream Catchers Extensions, and EasiHair Pro seamless extensions. She also has certifications for men’s hair replacement, women’s hair augmentation, and medical hair loss.
Helena is a member of the American Hair Loss Council and has been published in the National Hair Journal, Modern Salon Magazine & Link Magazine for articles written on the hair industry. In addition, Helena has been seen on “Central Valley Today” Abc News and KFSN 30. She is an educational trainer for Hair Visions and previously of European Hair Imports. Helena works very hard to bring you the very best this industry has to offer and to make sure all of her technicians are highly trained and proficient in our products.
In 2011, Helena released her first book, Secrets to Beautiful Hair; Tips and Tricks to Wigs and Extensions, which is available in store or on Amazon for download. Her second book, Seven Secrets to Salon Success, is due out in late 2016.
Today, Helena divides her time between working with clients, managing her studios, and creating new products. Her career as a celebrity stylist, educator, and author continues to inspire her to explore exciting new projects that continue to challenge and fulfill her.